Bewildered by social media and public relations, but you know you should be doing it? Working hard, but not getting around to the whole marketing thing?

We can help! Since 1997, Alexander and Associates in Boise has brought our clients high-quality, boutique services first in traditional advertising, then adding specialties in public relations, social media and Internet advertising and marketing. If your business or agency needs responsive, effective advertising and/or public relations tailored to specific needs, you’ve come to the right place.

Freaked out at social media? Our PowerPoint summarizes why or why not you should consider it. Bottom line: Social media can only amplify what people already think about you. If you offer a good product or service, do good deeds and treat your customers well, social media will reflect that. Social media are not necessary or advisable for all businesses. If we think that’s the case, we won’t rope you into services you don’t need.

The right social media mix is important. Think of it this way: LinkedIn is like the business meeting, Facebook is like the backyard barbecue, Twitter is like the cocktail party and MySpace is like the smokers in the alley. Then there’s YouTube, blogs and specialty networks. Any of these could be a good choice, or a waste of time. We help you discover what you need and how to do it.

In a nutshell, Alexander and Associates provides:

• Policy-oriented public relations and news media services, including press releases, news conferences and strategic media plans for print, broadcast and Internet media

• Social media consulting, including setup and management of Facebook and Twitter accounts, fan/follower growth, Facebook advertising, Website-social media-blog integration and social media campaigns.

• Business communication, including brochures, newsletters and Web site design.

• Comprehensive advertising services, including market studies, advertising brokering, script writing, production, campaigns and branding and co-op opportunities.