Alexander and Associates Inc.

WashTrends magazine has honored our client Metro Express Car Wash for its social media campaign. The Western Car Wash Association also honored Metro Express, as has Modern Car Care Magazine,  for its overall operations, including social media use, environmental programs and public involvement.

In all, we administer the social media campaigns of Metro Express, Express Car Wash in Boca Raton, Fla.; Metro and Rail City car washes in Reno, Nev.; and Breeze Thru Car Wash in Fort Collins, Colo. We are also a member of the Western Car Wash Association.

Another one of our clients, Clothesline Cleaners, recently won an award for its social media campaign from the Methods for Management Conference Success 2010 in Florida. This includes 40 of the top dry cleaning operators from across the US. Alexander and Associates does their social media and we are really honored to have helped our client like this.

Does anybody see the irony in groups like “I WILL NEVER PAY ONE RED CENT TO USE FACEBOOK, NO MATTER HOW MUCH A PART OF MY LIFE IT HAS BECOME” and “ONE MILLION CLOSELY NETWORKED AGAINST FACEBOOK SHARING ONE IOTA OF INFORMATION.”

Yeah, it’s free and I accept that advertisers foot the bill by mining every word I write. This amazing infrastructure is expensive and they have to pay the bills somehow. Get a clue, people.

I’m not much of a joiner. Aside from Tweetups and occasional business networking meetings, I don’t join many professional or similar organizations. I know I should, but after working for clients, family, music and a bit of volunteering, I just don’t have the time.

Nevertheless, I think people should give back to their profession in some way. Lately, I have been having students shadow me for a few days, or spending a few hours allowing them to interview me about public relations work, mostly from Dr. Mary Frances Casper’s class but also from high schools. A couple of weeks ago, I made a presentation to the Boise State University Public Relations Student Society of America on general PR practice and how social media are radically changing communication work.

So, if you are a student or teacher and need to have someone come talk to your class or mentor a student, give me a call. I’m an easy touch.