About

Meet the Alexander and Associates Team

Barbara Miller Johncox started Alexander and Associates as a full-service advertising and marketing firm in 1997. She has spent nearly a decade as an account executive and director of marketing, working at Janzen and Associates, KTRV Fox 12 and KIVI ABC Channel 6. As an account executive, Barbara represented the media in negotiations with businesses seeking to purchase advertising.

Now, Barbara represents retailers, non-profits, government agencies and other businesses and negotiates on their behalf for the best ad placement and value. Media buying includes broadcast (TV and radio), newspaper and billboards.  She also coordinates graphic design with the production of pamphlets, mailers and all print materials. Barbara is also a campaign co-manager for a successful Idaho Legislative seat. Barbara holds a Bachelor of Arts degree in journalism from the University of Minnesota and a minor in Women Studies and public relations.

Martin Severiano Johncox formed A and A’s public relations division in 2001. During more than a decade as an Idaho Statesman reporter and editorial writer, Martin covered growth, development, urban planning, demographics, transportation, public safety, courts, neighborhoods and land use issues in the local and business sections. He’s covered the cities of Boise, Meridian, Eagle, Garden City, Nampa and Caldwell, including their councils, commissions and departments such as police, fire, library and parks. Martin has also covered the Ada County Highway District, Capital City Development Corporation and the Community Planning Association of Southwest Idaho. Working with graphic artists and photographers, be reported on new trends in development and local government, interviewing Idaho and national experts. His work is credited with bringing an awareness of growth issues to the Treasure Valley public.

Martin has also covered numerous bond issue elections and local elections for mayor and city council, as well as legislative campaigns. He has reported on Legislatives issues affecting growth and local government.

As an editorial writer at The Statesman and editorial board member, Martin influenced and wrote the official position of the paper on various local, state and national issues. Martin is also a campaign co-manager for a successful Idaho Legislative seat, where he assists with policy research and production of pamphlets, mailers and printed and broadcast commercials.

Martin holds a Master of Arts degree in journalism cum laude from the University of Oregon (1989) and a Bachelor of Arts in rhetoric from the University of California at Berkeley (1987).