Jan 23

Client news: Trek Epic

TrekEpic revives tradition of youth self-discovery through adventure, made affordable through foundation support
Educational Consultant Andrew Bryan integrates countryside treks with educational counseling, core gift process to guide young adults

For more information:
Martin Johncox, Alexander and Associates Public Relations Agency, 208-658-9100
Andrew Bryan, 208-484-5835 www.AndrewBryan.com www.trekEpic.org www.EmergingYoungAdults.com

Believe it or not, the ancient practice of young people going on an adventure to “find themselves” is alive and well. It’s just been updated as part of life coaching for young adults.

TrekEpic, which currently provides walking tours in England, Scotland and Wales, is the latest project of educational consultant and social entrepreneur Andrew Bryan.

“Everybody goes through a process several times in their life, where they have to find deep inner strength to get through a challenge – you hear about midlife crisis and it’s a similar transition from teenager to young adult,” said Kim Mlinarik, a therapist and international guide who has led several TrekEpic outings. “When they come out the other side of that challenge, they discover clarity and conviction they can use in their lives. We use the treks as that process.”

TrekEpic, which provided three, ten-day walking tours of England and Wales to fourteen young people in 2012, is the culmination of 24 years of Bryan’s work helping young adults navigate difficult pasts, learning challenges and behavioral issues to become productive adults. Bryan made his name in the young adult transitions world by establishing the Emerge College Success Program and is well-known as an educational consultant; he also has previously completed a three-year term as a national board member of the Independent Educational Consultants Association.

“Going on an adventure into the unknown was a rite of passage for young people throughout time, teaching them independence, team work, problem solving, discipline and initiative,” said Bryan, TrekEpic co-founder. “When a trek is coupled with competent guidance and the core gift discovery process, we can lead young people to find a direction in life and the initiative to follow it.”

Treks are part of larger whole
Bryan has been involved in youth coaching and teaching since 1989, starting in Seattle at college prep middle/high school for students with learning disabilities, then the Crossroads Learning Center and the Wholistic Health Options for Learning Effectiveness Program, as well as numerous other endeavors. Typical reasons for using Bryan’s services include Asperger’s, ADD/ADHD, family conflicts, lack of self esteem, depression, anxiety, drug/alcohol use, lack of motivation, immaturity or having a style of learning that doesn’t “fit the mold.” Bryan has been a Member of the Independent Education Consultants Association since 1998 and maintains numerous other professional memberships.

Since 1994, Bryan has been an educational consultant and planner, advising young people who need help with college selection, learning disabilities, therapeutic special needs school and program placement and the transition to independent adulthood. To fully implement his vision of educational consulting, he founded the Emerge College Success Program in 2005. Emerge is geared toward people just out of high school who want to go to college, but might need some additional oversight, tutoring and counseling to stay the course or older students restarting their college careers. Typically, Emerge students live in Boise, Idaho and enroll Boise State University, the College of Western Idaho or other school. Emerge life coaching includes visits, ongoing sessions, communication with parents, internships, volunteer and work opportunities.

“I see Emerge as a young adult transition process, not a program,” said Louise Slater, a South Carolina educational consultant who has referred clients to Bryan. “This process is highly individualized yet gives these young people enough structure to be successful, but without feeling they are in a ‘program’ “

Bryan co-founded TrekEpic in 2011 with Leslie Johnson and established it as a nonprofit, Epic Transitions.

“TrekEpic can work with Emerge so that we can provide a fully integrated set of services for young adults who need it,” said Bryan, who earned a Bachelor’s Degree in University Studies and General Honors from the University of New Mexico. “Students in Emerge may benefit from trekking or vice-versa.   The treks, however, are not just for Emerge students.  There have been a number of students who have participated in other support programs or who just need a seminal experience to help get their lives moving forward.

Bryan has become somewhat of a go-to person in the media for young adult issues. Bryan has been interviewed and quoted nationally on education related topics in The Seattle Times, The Lawlor Review, Post-Secondary LD Report, Newsweek, US News and World Report, The New York Times, CBS Marketplace, CBS Network Radio News, SmartMoney Magazine, KUOW’s Weekday, College Bound Teen and, most recently, LATalkRadio with Dore Frances. He also serves on the Baker 5J School District Board in Baker, Oregon, and has served on many volunteer, local government or nonprofit boards.

Leslie Johnson, a former special education teacher who co-founded Trek Epic, said trekking serves a vital function. Johnson’s son used Bryan’s educational consulting services but she sensed there was something more a program could offer.

“There are a lot of really amazing parents out there whose children struggle or lose their sense of direction and parents often need to seek guidance in helping their children move forward,” Johnson said. “Studies show that there is an increase in the number of young adults in the 18-24 age range who are unemployed and not going to school, who seem to lack direction.”

Johnson, Bryan and others began discussing what kind of transitional program might work well and the idea of a trek emerged. Johnson’s son participated in the first trek in Wales, in March, 2011 which didn’t have the Core Gift process and was more of a guided and contemplative tour. Nevertheless, Johnson said the experience transformed her son and was worth refining.

“It gave him time to reflect on where he had been and where he’s going and increased his empowerment and motivation,” Johnson said. “This was a great experience for us and I wanted to give back somehow, to help other parents in this position.”

Johnson approached her family’s foundation, the Hurlbut-Johnson Charitable Trust. The trust, administered by the Silicon Valley Community Foundation, makes grants to cover initial development costs  (such as legal and insurance) and to pay staff and organizers. Fourteen trekkers participated in 2012, most of without having to pay program fees, although they still had to pay for their transportation and walking-around money.

TrekEpic has gone completely over to a grant model, so that none of the participants have to pay for program costs.  Johnson said helping a teen with counseling, treatment, tutoring and other services can be financially draining on families and granting the program costs makes the program more accessible. Second, the participants must apply for the trek and go through an approval process.

“It’s empowering that they can apply and get a grant apart from their parents and that makes them more vested in the process – it really is something each participant does for themself,” Johnson said.

TrekEpic makes a difference
While Bryan has been able to improve the lives of hundreds of young adults in his career, he knew there was a missing component for some clients – something that could lead them to a sudden, life-changing discoveries to move them forward – and hit upon walking treks as a catalyst.

In 2009 and 2010, Bryan worked on an economic development project with Dr. Donald Chance, a former Virginia Tech professor, in Eastern Oregon to create a British-inspired walking trail as a tourist attraction. While that project hasn’t come to fruition, the idea stuck with Bryan. He conferred with Leslie Johnson and Dr. Chance and they saw a niche for a non-profit that offered something experiential and international. Eventually, they settled on the idea of walking treks. Bryan isn’t the first to offer treks in this manner; retired educational consultant David Denman used to take teens to walk on Mt. Blanc in Switzerland and several other businesses are offering treks. TrekEpic, however, is different because of its use of the Core Gift process, pioneered by organizational coach Bruce Anderson, to lead young people to a path toward full adulthood.

“What’s unique about their treks is that they have incorporated the idea of finding and understanding each trekkers’ core gifts as part of their time together,” Anderson said.

The Core Gift method’s premise is that every person has the ability and desire to make contributions to the world around them, in the form of skills or gifts. There are gifts of wisdom, talent and passage and going through a difficult life experience develops a “core gift” that each person specializes in. During the treks, counselors lead participants through an interview process to discover their Core Gift. The participants are expected to work with each other on the discovery and development of the gift, whether they’re walking, having a meal or sitting around a campfire.

Hugh Camp, 21, went on an English trek in August 2012. He was studying at the University of Virginia and withdrew because he wasn’t able to focus. An educational consultant referred him to Bryan, who enrolled Camp in Emerge and later recommended Camp for TrekEpic. Camp is now studying at Boise State University to become a mechanical engineer.

“It’s a great feeling of accomplishment when you see a mountain range off on the horizon and at the end of the day you’re at the bottom of the mountains,” Camp said. “Everyone is looking for some kind of self improvement at some level. A trek is a difficult accomplishment but it’s attainable at the same time.”

According to Camp, a typical Core Gift exercise involved everyone going through a list of questions, such as naming influential people and their values, honesty and strong points. Participants then wrote down the answers and sorted those into different piles and look for themes.

“You see things you maybe knew about yourself but weren’t able to articulate. It really helped in identifying things you were good at and could be proud of – your gift,” Camp said. “Mine was about spreading positive attitudes and thoughtful conversation. The gift process allows you to condense that in a few sentences and when you know something like that, just being conscious of it helps you act on it more.”

Typically, participants walk from town to town, sleeping in bunkhouses, hostels or bed and breakfasts and occasionally exploring the country towns during the day, putting in up to 12 miles a day in walking.

“The trek opened my eyes and made me feel a lot more excited for my future and what I can do,” said Ryan Hickey, 21, who went on a 100-mile walk in Wales in 2012. “The trek helped me see the world has so much to offer and I got a glimpse of it. It jump-started my life.”

 

Hickey is currently enrolled in a culinary arts program at Lane Community College in Eugene, Oregon to become a chef. But he wasn’t consciously thinking about that career before the trek.

 

“During the trek, we would all talk about our lives and what we’d like to do. Everyone encouraged everyone else to find something that mattered to them,” Hickey said. “We talked about me cooking and developed that more and found my goal is to help people enjoy food they haven’t tried before.”

Hickey said his life had no direction and social anxiety made it difficult for him to move forward.

 

“Before the trek, I wasn’t doing anything with my life – I didn’t have a job and I wasn’t going to school,” Hickey said. “I really wanted to get out in the world and experience some of it. I don’t know if I’ve ever been that exhausted, but when you cover that much distance you feel like you’ve accomplished something.”

Camp agreed, saying that being in such a different place, coupled with the exertion of the trek, definitely made an impression.

“It felt good to get out there and do something that was challenging and that I could manage,” Camp said. “All the walking puts you in a mental state where you’re teetering between exhaustion and euphoria and it contributes to group communication.”

That feeling is crucial to the success of the program, said Kim Mlinarik, whom Bryan hired to lead three TrekEpic walks. Mlinarik said they could hold treks in the United States, but the experience depends on removing participants from what is familiar to them; unfamiliarity forces participants to step into an unknown phase of life and hiking is a good metaphor for that transition. Mlinarik is developing her own international treks and she and Bryan regularly refer clients back and forth.

“Any time you are faced with the unknown, it brings up anxiety and fear and your belief system gets stirred up,” Mlinarik said. “It allows the shift in perceptions to happen on the external cultural level to break down the barriers internally. In doing this, they discover strength maybe they didn’t know they had.”

One of her main goals during a trek is to help participants discover their passions and think about careers that would allow them to pursue those passions. But first, their barriers to self-discovery must be broken down. This process is useful for addressing a common issue known as “failure to launch,” where people cannot take the next step to create their future.

“They get stuck and paralyzed and stagnant,” Mlinarik said. “The treks lead people to open up emotionally and to reevaluate some of the other choices they make in life.”

Other times, young adults have been so busy following their parents’ blueprint, or rebelling against it, that they neglected to discover their own passions. Or they may have limiting beliefs.

“They might think, ‘I’m not going to be successful or I’m not going to be capable’ and we help them find the clarity within themselves to overcome limiting beliefs that hold them back,” Mlinarik said. “The physical challenge of hiking so much stirs up emotional issues, so putting one foot in front of the other is the same as going to college or starting a job in that you have to persist.”

At the end of the trek, students must consider how they will apply and develop their gift. Since the students don’t have to pay program costs, they are asked to do 20 hours of volunteer service in an area that will put their gift to use in some way.

As a fellow education educational consultant, Slater has used Bryan’s companies for a variety of purposes. Slater’s own son Luke went on a TrekEpic trip in 2012.

“Luke said the best part about TrekEpic was the time he spent with adults while literally walking side-by-side,” Slater said. “The trek helped him to slow down and take the time to make some decisions about what he needed to do to put his life in a more positive direction.”

Slater has also referred one client to TrekEpic, who then enrolled in the Emerge program. While in Emerge, the student has gotten a job, is re-taking and passing college classes he had previously failed and even tutoring a high school student. Slater said the trek was the catalyst for the student to put his life back on track.

“This particular student struggled with social anxiety, so it was not easy to get him to make the decision to go on the Trek,” Slater said. “Once he did, he called his mother and told her how great the trip was and how much he was enjoying the people on the trek. The trek became a launching point for him to consider using Emerge.”

What’s next

Currently, Epic Transitions is able to fund about 30 participants a year, but could expand to provide more treks if demand increases and if additional donors come forward, Johnson said.  The organization is now working on expanding its fundraising and donor efforts to help sustain the organization and expand the trekking opportunities for young adults. Treks are planned for March, May, July and August of 2013.

Mlinarik is so convinced of the ability of Bryan’s methods that she is now starting her own trekking company with plans to lead walks in Scotland, Italy, Thailand, Costa Rica, Spain and England. Instead of viewing Mlinarik as a competitor, Bryan has been helping her get established.

“That’s the magic of Andrew Bryan,” Mlinarik said. “There’s a small group of us in the industry that’s doing this cultural immersion and Andrew is very much a collaborative force. He’s been above and beyond in being helpful.”

 

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Jul 18

Idaho Statesman Business Insider

Thanks to the Idaho Statesman Business insider for carrying this Social Media Yak column about LinkedIn. It’s based on a recent interview with Sonja Beekley, a local expert and instructor on LinkedIn who came on the show.

The column may not be fully accessible online so I have included it here. Beekley gives some great advice about LinkedIn, which many people find hard to figure out, so it’s definitely worth a read.

LinkedIn knowledge an essential part of business strategy

Have you ever wondered how to reach that key person in a company to pitch a proposal – or maybe consider hiring you? Emails and voice mails go unanswered and you know there’s got to be a better way.

I was looking for some guidance myself, so I interviewed a LinkedIn expert on the Social Media Yak radio show. Sonja Beekley, a fellow social media consultant, has educated thousands on in her workshops on how to use LinkedIn. LinkedIn users typically have a job and are looking for a better one, or they have no job and are looking to get employed, or they are conducting business and making relevant contacts.

LinkedIn is the fourth-biggest social medium, behind Facebook, Twitter and Pinterest. It’s a few years older than Facebook and its stock is worth about twice as much. Yet, many find LinkedIn to be as hard-to-figure out as Twitter and plink around on it before giving up. LinkedIn can do quite a bit for a person’s professional branding efforts so it’s worth some attention.

Beekley shared these tips to a successful LinkedIn strategy:

  • Fill out your resume and update it regularly. Your resume is the heart of your LinkedIn presence. You can go into a fair amount of detail; the better resumes encapsulate experience, then go into more detail farther down.
  • Build up your contact list. Upload your email address book to LinkedIn and invite those people to become contacts (analogous to Facebook friends). First-level contacts are those who have accepted your invitation; second-level contacts are friends of these contacts, and so on. Although you can invite most LinkedIn users to become contacts, LinkedIn will make you state how you know them. You can get mutual first-level contacts to introduce you to a second-level contact – such as that key business manager you’ve been trying to reach. Search LinkedIn for relevant names and comb the contact lists of your contacts for more leads. Find dots and connect them.
  • Get and give recommendations. Find people you used to work with or did business with, or even acquaintances from college or a seminar. When you give a recommendation, ask for one, and collect as many positive recommendations as you can. Observe who that important business contact recommends and get to know them.
  • Join relevant groups and contribute. There are thousands of industry groups on LinkedIn, where members talk shop, grouse, celebrate and connect. Some groups have tens of thousands of members, others just few. Join groups whose members include influencers in your industry, as well as that important contact you’re trying to reach. Listen to what people are saying in these groups and make positive contributions when ready. With any luck, that important contact will appreciate you insights and may even engage you. You can invite people to become your contact if you belong to the same group.

Like Facebook, LinkedIn users have a “wall.” Update your wall regularly with relevant links and comments and write on others’ walls and comments. Congratulate colleagues on their successes and promotions, announce your own news and judiciously name-drop.

Some etiquette tips: Don’t hit up people you don’t know, unless you can explain why, and don’t make direct pitches right off the bat. LinkedIn is like a business meeting – from the water cooler to the board room – so your value is measured in how you can help others.

Martin Johncox is a public relations and social media consultant and producer of the Social Media Yak radio show, broadcast on 580 KIDO AM. For more information, visit alexanderandassociates.com.

 

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Jul 13

No excuse now to go without a business Web site

Google made the rounds in Idaho today with its Get Your Business Online tour, held at the Linen Building. I showed up for networking opportunities mainly, thinking that as a Boise public relations professional and occasional Web site designer with WordPress and FrontPage, I already knew enough. The setting was well-prepared with dozens of laptops ready for work and Google’s meticulousness came through in the color-coded jelly beans, traffic cones and coffee cups.

That jaded outlook went out the door, though, when I started building a Web site through their GYBO platform, which uses Intuit and is extremely affordable. The presenters were great at hand-holding attendees through the process and more assistants moved through the audience, answering questions and offering help.

The processes that freak out a typical small business owner simply were not there: selecting a hosting package, using FTP to upload files, designing pages, installing the root folder, uploading WordPress, using plugins and more was gone. Within a couple of hours, likely 50 small businesses walked out the framework of a Web site, including a domain name, and enough knowledge to finish the work and create a basic Internet presence. Granted, the sites are fairly simple templates, but that’s all many businesses really need.

Given that 58 percent of Idaho businesses still don’t have a Web site, GYBO is probably one of the greatest public services I have seen to businesses – any chamber of commerce or networking group could only hope to make such a significant difference in so many businesses in a few hours. In fact, the Idaho Small Business Development Center helped out and GYBO regularly partners with chambers of commerce. Check out this blog on Blumenthals.com for more detail on GYBO.

Of course, people were introduced to Google’s products and services, but not as much as you might expect. Google tools are crucial to small businesses anyway so learning about them should be part of the package at some point. The focus today, though, really was on getting straggler small businesses – nearly 20 years after the opening of the Internet – to finally get online.

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Jun 14

Free small business event Thursday June 21 on using social media, email and other electronic marketing efforts

Free small business event Thursday June 21 on using social media, email and other electronic marketing efforts

For more information:

Martin Johncox, Alexander and Associates, 208-658-9100
Dana Pethia, Constant Contact, 866-511-1628

Local business owners are invited to learn more about effective social media and email marketing at the Idaho Small Business Day event from 10 a.m. to 3:30 p.m. on Thursday, June 21, at The Grove Hotel, Capitol Boulevard and Front Street in downtown Boise. The event is hosted by Constant Contact and the Idaho Small Business Development Center.

Martin Johncox, public relations director of Alexander and Associates, will present techniques to humanize a business’ social media efforts from 11:15 a.m. to noon. Johncox is public relations director at Alexander and Associates in Boise, where he assists local businesses with social media management and traditional public relations and hosts the Social Media Yak radio show. He is a frequent presenter on social media issues and his work has won numerous industry awards for his clients.

Dana Pethia of Constant Contact will speak on integrating email marketing and social media and best practices for increasing a business’ Internet marketing efforts. Seating is limited and those interested in attending should register at tinyurl.com/boisebiz2012

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Jun 07

Social Media Yak now in newspaper columns

Since launching the Social Media Yak radio show in February, we’ve been thinking of ways to expand it. After having worked for 12 years as a newspaper reporter, Boise social media consultant Martin Johncox knows that newspapers are looking for good advice to give their readers as well, so he has begun translating some of Social Media Yak radio interviews into newspaper columns.

Thanks to the Idaho Statesman Business Insider, which published the first column yesterday. It’s about St. Luke’s Regional Medical Center and their initiative to unban social media in the workplace. The text is below and the printed column follows.

We will be syndicating these columns to other newspapers so stay tuned.

We often hear of business banning social media at work – prohibiting their employees from accessing Facebook, YouTube, Twitter and other sites. The assumption is that employees will waste time, reveal secrets or misrepresent the company.

Some businesses, however, realize they’re sitting on a gold mine of good public relations and have decided to encourage social media use at work, after developing sound policies and training materials. Properly trained, competent employees with good intentions can make your company more transparent, reveal how people view your company, help your company explain itself and build your brand as a good corporate citizen.

How to do it? Ken Dey, spokesman for St. Luke’s Health System, was recently my guest on the Social Media Yak radio show, where he discussed leading St. Luke’s to expand its social media efforts both internally and externally. Starting January 2012, St. Luke’s unbanned social media in the workplace and so far there have been no serious problems. According to Dey, St. Luke’s employees have consistently represented the company well, earning goodwill from the public, responding to concerns and praise, and reinforcing St. Luke’s image as a good place to work and seek medical care.  St. Luke’s is Idaho’s largest private employer, with 10,000 people.

Social media is really about people – not technology – so St. Luke’s efforts emphasize training. Their 5-minute video at youtube.com/stlukeshealthsystem should be required viewing for any company.

If employees list their place of work in their social media profile, they are, in effect, representing the company. Here are some of the things companies should keep in mind:

  • Develop a policy. The policy should spell out what is and isn’t permitted, when, where and by whom, and have legal review. Examples: Don’t bad-mouth the company, antagonize customers, gossip, blab confidential information or let social media get in the way of your job. Do use good judgment, common sense, show you understand your work and represent the company well. If you come across a post that requires an official response, alert someone in the company
  • Cultivate a professional attitude. Employees should comport themselves online as they would at work, particularly when interacting with members of the general public.
  • Reduce infection risks. Employees must not use their work email for their social media site logins.

Buy-in at the highest levels of the company is necessary and St. Luke’s CEO Dr. David Pate supported Dey’s initiative. Without that support from the top, Dey said his efforts wouldn’t have gotten far. Among other things, human resources, IT and legal need to understand that responsive, responsible employees choosing to use social media have value to the company. HR, legal and IT should be prepared to handle productivity, privacy and security issues, but they shouldn’t be able to block social media use because they perceive the risks as being too great.

Blocking access to social media at work doesn’t insulate your business from anything, except being aware of what the public really thinks about you. People are still talking about your business and your employees should be engaged and trained to participate, build relationships and correct misperceptions.

Martin Johncox is a social media consultant and producer of the Social Media Yak radio show, broadcast Saturday mornings on 580 KIDO. For more information, visit alexanderandassociates.com.

Idaho Statesman Business Insider publishes Social Media Yak column 6-6-2012

 

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May 26

Social Media Yak schedule and podcasts

Social Media Yak on YouTube
Social Media Yak: Where Facebook is the backyard barbecue, Twitter is the cocktail party, LinkedIn is the business meeting and MySpace is the smokers in the alley.

Social Media Yak features some of the best thinkers, advisers and creators in social media today. Below is a list of past and upcoming guests. If you’re interested in being on the show, contact us! Social Media Yak shows run from 7:30 a.m. to 8 a.m. on KIDO AM 580.

Saturday, July 28: No excuse not to Get Your Business Online. Nearly 20 years after the Internet started, a whopping 58 percent of Idaho businesses still don’t have a Web site. Google is out to get as many businesses as possible signed up and has made it pretty easy with the Get Your Business Online program with Intuit. Drew Mitchell, who runs Google’s Home Services advertising sales, was in Boise recently and helped several hundred businesses get online in a few hours with easy-to-set-up Web sites that integrate with social media. Also, we have updates on teenagers and social media. Podcast

Saturday, July 21: Are old media dead? We often hear about newspapers and magazines folding, yet some are thriving in a world dominated by electronic and social media. Four years ago, Cheryl Richard started Urban Liaison Magazine as a 12-page publication focusing on downtown Nampa. Urban Liaison is still a support system for small business owners and promotes the importance of local living. But now, the magazine has grown to 72 pages and covers the entire Treasure Valley – including Boise and a dozen other cities. Richard was a proficient user of social media at the outset and used it to complement her print product. While Richard is quick to adopt the latest applications and platforms, her success is due to focusing on weaving social media though traditional media and fostering interaction with all her fans, advertisers, readers and followers. Podcast

Saturday, July 14: More tips. Just about everyone knows how to use social media sites like Facebook to some extent, but those using it best know that good social media use is really about being relevant, fresh and on top of the changing social media landscape. Dennis J. Smith, public speaker, consultant and author of “Promote Your Businesses or Cause Using Social Media – A Beginner’s Handbook,” helps us understand the benefits of social media. Dennis has been on Facebook and Twitter since 2007, has a social media blog and a presence on the hot new site Pinterest. Join us on Social Media Yak as we talk with Dennis about social media, webinars and his upcoming 3rd Edition of his book. Just about everyone knows how to use social media sites like Facebook to some extent, but those using social media best know it’s really about being relevant, fresh and on top of the changing social media landscape. Podcast

Saturday, July 7: Getting a handle on Pinterest. Pinterest is the hot new social medium, displacing LinkedIn as third most-popular. While it’s simple to use, people are still discovering ways to use.  Dennis J. Smith, public speaker, consultant and author of “Promote Your Businesses or Cause Using Social Media – A Beginner’s Handbook,” helps us understand good so. Dennis has been on Facebook and Twitter since 2007, has a social media blog and a presence on the hot new site Pinterest. Join us on Social Media Yak as we talk with Dennis about social media, webinars and his upcoming 3rd Edition of his book. Podcast

Host Martin Johncox with guest Liza Long.

Saturday, June 30: Keeping it personal, keeping it professional Part 2. What can St. Augustine, a Catholic Bishop who lived 1,600 years ago, teach us about social media? Plenty, according to Liza Long, an entrepreneur, college instructor and co-author of an about-to-be-released book on business professionalism. Augustine was a prolific letter writer, but an unreliable postal service meant that his letters could be stolen and republished, never reaching their intended audience. He never knew who was going to read his letters and he was keenly aware of the need for discretion in his “status updates.” Sounds pretty relevant to us here and now! Podcast

Saturday, June 23: Keeping it personal, keeping it professional Part 1. Are you a published author? Every time you tweet or post a Facebook status update, you are publishing your views to the world. Failing to understand that  causes many problems on social media. With social media, the clever anecdote meant to amuse your friends, or even a simple political comment, could land you in hot water at work. At the same time, there are definite advantages to competently using social media for both personal and job-related stuff. Effectively using the two is tricky but doable and we get guidance from Liza Long, an entrepreneur, college instructor and co-author of an about-to-be-released book on business professionalism. Podcast

Saturday, June 16: Using social media to bring local businesses together. Shanna Whiteley (Dewey), founder of the Local Treasure Valley Businesses group, has been causing quite a stir in local social media and small business circles using the newfangled tools of social media, as well as old-fashioned networking. Her first Face-To-Face event earlier this week was a success and she plans to hold more. As an entrepreneur and owner of Fan Page Bling, she has some insights on how she built up 2,400 members in a few weeks for her business group and provided new ways for businesses to cope in a challenging economy. Podcast

Saturday, June 9: Facebook Agitation Report. News that Facebook may formally open its service to kids 12 and under has everyone talking. Social media and public relations consultant Martin Johncox discusses this and the head-in-the-sand approach that has greeted it. On one hand, 78% percent of people think a designated under13 Facebook is a bad idea, but on the other hand, studies show that only 32% of parents closely monitor what their kids are doing on social media. Plus, updates on business uses of social media, dumb mistakes and great news about how Facebook is spurring interest in organ donation. Podcast

Saturday, June 2: Using LinkedIn for a job Part 2. With an unemployment rate just above 8 percent, many people are hustling for jobs, or to grow their existing business, and they’re using social media to do it. LinkedIn, the business meeting of social media, is by far the most popular way to network and look for jobs. With 160 million users, LinkedIn is the third-largest social medium, two years older than Facebook and its stock is more than twice as valuable.  But LinkedIn can be difficult to figure out, even for people experienced in social media. With us today is Sonja Beekley. Part of Sonja’s business is to help guide people on the best way to use LinkedIn to find work and she regularly holds workshops. This is a two-part series. Podcast

Saturday, May 26: Using LinkedIn for a job Part 1. With an unemployment rate just above 8 percent, many people are hustling for jobs, or to grow their existing business, and they’re using social media to do it. LinkedIn, the business meeting of social media, is by far the most popular way to network and look for jobs. With 160 million users, LinkedIn is the third-largest social medium, two years older than Facebook and its stock is more than twice as valuable.  But LinkedIn can be difficult to figure out, even for people experienced in social media. With us today is Sonja Beekley. Part of Sonja’s business is to help guide people on the best way to use LinkedIn to find work and she regularly holds workshops. This will be another two-part series. Podcast

Monday, May 21: Social Media Yak host Martin Johncox appears on the Kevin Miller show on AM 580 KIDO to share some thoughts about the Facebook IPO and what it portends for Facebook’s future. Podcast

Saturday, May 19: Teenagers and social media Part 2.Connie Benke, a counselor at Vallivue High School and an adjunct professor in George Fox University’s Social and Behavioral Sciences Department, is back for Part 2 to help us understand some of the issues surrounding teen use of social media. According to a recent survey, 76 percent of teens ages 12-17 use social media sites, making them the spaces where much of teen life is developed and amplified – in ways both good and bad. Adding to the complexity of teenage life, social media offer new opportunities for teens find recognition for their talents, praise from their peers and arrange activities, but there’s  also a darker side that involves bullying, abuse, fighting and rumor amplification. As a licensed Professional Counselor, Benke also enjoys a private practice, working with clients as well as teaching classes on a variety of topics including relationship health, emotional intelligence, and building a better Self. Podcast

Saturday, May 12: Teenagers and social media Part 1. According to a recent survey, 76 percent of teens ages 12-17 use social media sites, making them the spaces where much of teen life is developed and amplified – in ways both good and bad. Adding to the complexity of teenage life, social media offer new opportunities for teens find recognition for their talents, praise from their peers and arrange activities, but there’s  also a darker side that involves bullying, abuse, fighting and rumor amplification. Connie Benke, a counselor at Vallivue High School and an adjunct professor in George Fox University’s Social and Behavioral Sciences Department, will help us understand some of these issues As a licensed Professional Counselor, Benke also enjoys a private practice, working with clients as well as teaching classes on a variety of topics including relationship health, emotional intelligence, and building a better Self.  Podcast

Saturday, May 5: Social media creating philanthropy. Giving away free dry cleaning and car washes, holding innovative fundraisers and sponsoring events – these have long been a part of businesses, but there’s some evidence social media are making local businesses more philanthropic. Social Media consultant Martin Johncox of Alexander and Associates Public Relations explains why local businesses are doing more good deeds and how your club or nonprofit can best work Facebook, Twitter, YouTube and other social media. Martin also updates us on some unusual social media-related news. Podcast

Saturday, April 28: LinkedIn for sales and competitive intelligence. Whether you’re in sales, prospecting new leads, or looking for more information about a new business in town, LinkedIn a good resource for competitive information. Learn how to strategically grow your network of contacts to open doors to new business and improve your competitive intelligence. Doug Metzgar, owner of Meshwork Marketing, provides some answers. Doug helps businesses get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. Podcast

Saturday, April 21: Engage or die. Facebook is trying to pull people and businesses out of their shells and Timeline is the latest example of it. The wall of a business page is now front-and-center and the interaction between customers and business – for better or worse – is getting more play. Today’s guest is Dave Clark, owner of Social Media Gurus, a company that specializes in assisting small businesses with Facebook pages. Clark will help us understand how businesses and customers can better use Facebook, as well as other social media. Podcast

Saturday, April 14. No, you can’t have my social media passwords! Martin Johncox, consultant at Alexander and Associates, riffs on a variety of topics: New platform overload, what is relevance and the obnoxious trend of prospective employers asking for your Facebook passwords so they can log into your account and see your personal messages. Podcast

Saturday, April 7. Keeping up with changes Just blink once and it seems as though a couple of new social media have appeared and Facebook has changed its settings and format. Many people find the constant change overwhelming and we’re getting some guidance from Dana Pethia, Pacific Northwest regional development director for Constant Contact. Dana will share some up-to-the-minute best practices for small business social media marketing, good content development, connecting with your fans and how email can amplify these efforts. Dana’s advice will help local businesses, nonprofits, clubs and even individuals seeking to use social media more effectively. Podcast

Saturday, March 31. Unbanning Facebook. Does your boss let you access Facebook at work? More than half of all employers block at-work access to Facebook, MySpace and Twitter, but St. Luke’s Health System is going the opposite direction. Ken Dey, St. Luke’s social media manager, explains how he persuaded Idaho’s largest hospital group to embrace social media as a way to improve the company’s outreach and image. With properly trained employees, social media can benefit a business. Ken explains the risks and advantages of this approach and what local businesses and employees might want to consider. Podcast

Saturday, March 24, 2012. Manners. Are you a social media oaf? Used to be, manners were clearly defined, but social media create new ways for people to offend each other. How do you handle defriending and blocking on Facebook or Twitter? And how obnoxious is it when your business adopts a personal profile? Etiquette expert, certified life coach and author Marie Dubuque examines manners in the digital age with Martin Johncox, whose beloved sixth-grade teacher rejected his friend request and left him crushed. Podcast

Saturday, March 17, 2012: Safety. So, you just updated your Facebook status with a photo of your family in the Bahamas and you’ve got two weeks left on your vacation. Depending on your privacy settings, tens or even hundreds of thousands of people can see that – and a few might be looking for a house to burglarize. Lynn Hightower, communications director for the Boise Police Department, helps us understand how to use social media more safely. Podcast

Saturday, March 10, 2012: New social media. Pinterest? Foursquare? GetGlue? If you feel like you’re being pelted with new social media platforms, help is on the way. Jennifer Harris, Internet content specialist at D&B Supply, will help us make sense of some of the newest platforms. Since 2005, Jen has been helping businesses and clients adopt new social media with BlueLine Marketing, Caffeinated Marketing, MPC Computers, T-Sheets, Consilio and Citadel Broadcasting. Jen and host Martin Johncox will discuss a few of the new social platforms attracting the most attention and how to figure out which you might want to try out. Podcast

Saturday, March 3, 2012: Personal branding with Justin Foster, a brand strategist with plenty of lift-the-top-of-your-head-off-and-expose-your-brain concepts. Branding isn’t just for soda and cars; each of us is a brand and others judge us on our relevance . His book “Oatmeal vs. Bacon” should be required reading for all humans. Podcast

Saturday, Feb. 25, 2012: Social media and legal issues Can you really get sued for shooting off your mouth on social media? And what can your boss do if you say something bad about the company on Facebook? Is it really legal for employers to monitor your social media use? We get the facts from Saundra McDavid, who teaches classes on law, technology and business strategy at several universities. Podcast

Saturday, Feb.18, 2012: Facebook for small business How can you make your Facebook business page relevant, grow your fans, deal with customers and use your page to conduct business?  Doug Metzgar, owner of Meshwork Marketing, provides some answers. Doug helps businesses get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. For the Facebook Agitation Report segment, he’ll provide some advice on Facebook’s new Timeline feature. Podcast

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May 06

Idaho Statesman quotes Alexander and Associates in story about social media

Thanks to the Idaho Statesman Business Insider for a great story on social media use and business. Reporter Harrison Berry interviewed several local businesses and experts, including Martin Johncox, a Boise public relations consultant.

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Apr 15

El Minuto de Medios Sociales

In cooperation with Adelante Media stations in Caldwell, Idaho, Alexander and Associates has produced El Minuto de Medios Sociales. As a complement to the Social Media Yak talk show, El Minuto is intended to reach the fast-growing Spanish speaking market. By many measurements, Hispanics use social media at a higher rate than other groups. The spots will air on a trial basis on Adelante station 106.3 serving the Treasure Valley of Idaho this week.

The recording below is for personal and demonstrative use and no public broadcast is allowed. If you are a non-competing station, we would be happy to create a Minuto de Medios Sociales for your listeners with reasonable terms.

Minuto de Medios Sociales 1

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Mar 07

Social Media Yak mentioned in Idaho Statesman

Thanks to the Idaho Statesman’s Business Insider for a great story on Social Media Yak today! Reporter Lisa Huynh Eller really captured the essence of this show in a fairly brief story. It was on Page 3 of the Insider, their “BIZ BUZZ” feature, which briefly highlights a local startup. The text is below.

New local radio show offers advice on using social media in business

Social Media and morning radio seemed like the perfect pair, and no-brainer business adventure for public relations consultant Martin Johncox. Last month he launched Social Media Yak. Designed for a broad audience, the half-hour show looks at personal and professional aspects of social media. It features expert guests and examines topics like Facebook for small business, personal branding and legal issues.

“I like to say that Facebook is the backyard barbecue of social media, LinkedIn is the business meeting, Twitter is the cocktail party and MySpace is the smokers in the alley,” said Johncox, co-owner of Alexander and Associates Public Relations and Marketing and a former Idaho Statesman editorial writer and reporter. “The goal of (the) Social Media Yak show is to stay on top of – and ahead of – what’s changing, and which medium is best for what part of your life.”

Through Peak Broadcasting, Johncox gets a certain number of 30-second radio spots at discounted rates. He sells these at a markup to cover costs and earn a small profit. He says this allows him to offer radio ads to small businesses at a lower cost with less commitment than traditional radio ad plans. His sponsors include some of his PR clients, such as Clothesline Cleaners, YMC Inc. and PATH Idaho.

“Social media experts are off in their podcast silos, thinking traditional media are irrelevant, even though traditional media still command enormous audiences,” he said.

Johncox produces the show with advice from his wife, Barbara Miller Johncox, co-owner of Alexander and Associates. He hopes to syndicate the podcasts and partner with other businesses to offer social media training.

Social Media Yak airs at 7:30 a.m. on Saturday mornings on KIDO 580 AM. For more information, go to facebook.com/socialmediayak or alexanderandassociates.com.

Published story about Social Media Yak radio show in Idaho Statesman Business Insider

Click for image of published story

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Feb 06

Sponsors

Thanks to the following businesses for sponsoring Social Media Yak! If you are interested in sponsoring, please contact Martin Johncox at 208-658-9100 or martin@alexanderandassociates.com. We have some short-term, low-cost sponsorships, as well as more elaborate ones.


 

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