Jul 18
Thanks to the Idaho Statesman Business insider for carrying this Social Media Yak column about LinkedIn. It’s based on a recent interview with Sonja Beekley, a local expert and instructor on LinkedIn who came on the show. The column may not be fully accessible online so I have included it here. Beekley gives some great …
Jul 13
Google made the rounds in Idaho today with its Get Your Business Online tour, held at the Linen Building. I showed up for networking opportunities mainly, thinking that as a Boise public relations professional and occasional Web site designer with WordPress and FrontPage, I already knew enough. The setting was well-prepared with dozens of laptops …
Mar 07
Thanks to the Idaho Statesman’s Business Insider for a great story on Social Media Yak today! Reporter Lisa Huynh Eller really captured the essence of this show in a fairly brief story. It was on Page 3 of the Insider, their “BIZ BUZZ” feature, which briefly highlights a local startup. The text is below. New …
Jan 31
Social Media Yak brings ideas, tips and advice to Treasure Valley radio market beginning Saturday, Feb. 18 Idaho public relations company teams with Peak Broadcasting for Saturday morning talk radio show dedicated to social media For more information: Martin Johncox, Alexander and Associates, 208-658-9100 martin@alexanderandassociates.com facebook.com/alexandermarketing twitter.com/alexandermktng Jan. 31, 2012 Listeners can find radio talk …
Dec 12
There’s a lot of emphasis on automating the public relations process and there’s almost daily a new program platform, trick or app with a funny name that guarantees more followers or better notoriety for clients. But there are some time-honored principles for cultivating your brand, whether your use hieroglyphics or Twitter to communicate: Do good …
Nov 07
The death of traditional PR and traditional media hasn’t arrived yet, if ever. This is a good example of how traditional public relations, combined with local partnerships and public service, result in good publicity when the media are listening. Thanks again to KTRV for a couple of great stories on our clients Metro Express Car …
Social media this-and-that