Jun 07
Since launching the Social Media Yak radio show in February, we’ve been thinking of ways to expand it. After having worked for 12 years as a newspaper reporter, Boise social media consultant Martin Johncox knows that newspapers are looking for good advice to give their readers as well, so he has begun translating some of …
Dec 12
There’s a lot of emphasis on automating the public relations process and there’s almost daily a new program platform, trick or app with a funny name that guarantees more followers or better notoriety for clients. But there are some time-honored principles for cultivating your brand, whether your use hieroglyphics or Twitter to communicate: Do good …
Sep 14
Mashable has a very good blog entry about a security problem in Facebook. I had noticed this myself but not thought much of it – a new admin can boot old admins, effectively stealing the page from its creators. Social media and public relations consultants need to be aware of this and be very, very …
Mar 31
Men’s Health Magazine has put up a ranking of the 100 top cities for social networking and Boise ranks 20th, beating out San Diego, Los Angeles, Phoenix, Chicago and New York. Also remarkable: Salt Lake City was 10th. Washington, DC was first. Boise is the smallest city in the top 20. Interesting figures, but what’s …
Feb 14
Thanks to the Idaho Statesman for recently publishing our advice column on Facebook for businesses. This column was in the Feb. 1, 2011 weekly Business Insider. The Insider is a subscription-only publication so this column is only available online to subscribers. To assist, I have republished my column here. I will be submitting these columns
Oct 12
“I love your salon! Great prices and employees.” “Thanks for being there when I needed you. I am a huge fan of your auto shop.” “I feel much better now after my treatment. Thanks for taking care of me!” These are great comments on the Facebook pages of businesses in Boise and elsewhere. Unfortunately, it …
Aug 23
Many thanks to Simon Shifrin, reporter for the Idaho Business Review, for seeking our firm’s advice in a recent story about Twitter. Simon looked at best practices for handling customer complaints on social media – always a hot topic among clients – and included perspective from Jen Harris (@JenHarris09), project manager for the Boyle Network; …
Jun 13
“Social media experts are off in their podcast silos, thinking traditional media are irrelevant – even though traditional media are still command enormous audiences,” Johncox said. “Meanwhile, many traditional media people are not sure how to make social media relevant to their listeners. The Social Media Minute can help bridge this gap.”
May 11
Does anybody see the irony in groups like “I WILL NEVER PAY ONE RED CENT TO USE FACEBOOK, NO MATTER HOW MUCH A PART OF MY LIFE IT HAS BECOME” and “ONE MILLION CLOSELY NETWORKED AGAINST FACEBOOK SHARING ONE IOTA OF INFORMATION.” Yeah, it’s free and I accept that advertisers foot the bill by mining …
Nov 17
As many of you know, I do a fair amount of consulting for clients using social media especially Facebook and Twitter. I’ve helped dozens of businesses set up and maintain Facebook pages and Twitter feeds. More and more, I see businesses using personal profiles to promote their businesses. Bad idea! Facebook will eventually shut down …
Social media this-and-that