Today’s Business Insider, a weekly publication by the Idaho Statesman, carries a great story about Fisher’s Document Systems of Boise. Fisher’s has a fascinating story to tell of how they re-cast their business and pulled it from the doldrums and reporter Bill Roberts tells it well.
About six months ago, Fisher’s hired Alexander and Associates to write a news release about their transformation. It took months of pitching to local media before a journalist realized the news value and decided to write their own story from it. With Fisher’s – as with many of our clients – a soundly crafted news release and persistence do pay off.
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