Social media radio show » Alexander and Associates Inc.

Social Media Yak: Where Facebook is the backyard barbecue, Twitter is the cocktail party, LinkedIn is the business meeting and MySpace is the smokers in the alley.

Social Media Yak features some of the best thinkers, advisers and creators in social media today. Below is a list of past and upcoming guests. If you’re interested in being on the show, contact us! Social Media Yak shows run from 7:30 a.m. to 8 a.m. on KIDO AM 580.

Saturday, May 19: Teenagers and social media Part 2. Connie Benke, a counselor at Vallivue High School and an adjunct professor in George Fox University’s Social and Behavioral Sciences Department, is back for Part 2 to help us understand some of the issues surrounding teen use of social media. According to a recent survey, 76 percent of teens ages 12-17 use social media sites, making them the spaces where much of teen life is developed and amplified – in ways both good and bad. Adding to the complexity of teenage life, social media offer new opportunities for teens find recognition for their talents, praise from their peers and arrange activities, but there’s also a darker side that involves bullying, abuse, fighting and rumor amplification. As a licensed Professional Counselor, Benke also enjoys a private practice, working with clients as well as teaching classes on a variety of topics including relationship health, emotional intelligence, and building a better Self.

Saturday, May 12: Teenagers and social media Part 1. According to a recent survey, 76 percent of teens ages 12-17 use social media sites, making them the spaces where much of teen life is developed and amplified – in ways both good and bad. Adding to the complexity of teenage life, social media offer new opportunities for teens find recognition for their talents, praise from their peers and arrange activities, but there’s also a darker side that involves bullying, abuse, fighting and rumor amplification. Connie Benke, a counselor at Vallivue High School and an adjunct professor in George Fox University’s Social and Behavioral Sciences Department, will help us understand some of these issues As a licensed Professional Counselor, Benke also enjoys a private practice, working with clients as well as teaching classes on a variety of topics including relationship health, emotional intelligence, and building a better Self. Podcast

Saturday, May 5: Social media creating philanthropy. Giving away free dry cleaning and car washes, holding innovative fundraisers and sponsoring events – these have long been a part of businesses, but there’s some evidence social media are making local businesses more philanthropic. Social Media consultant Martin Johncox of Alexander and Associates Public Relations explains why local businesses are doing more good deeds and how your club or nonprofit can best work Facebook, Twitter, YouTube and other social media. Martin also updates us on some unusual social media-related news. Podcast

Saturday, April 28: LinkedIn for sales and competitive intelligence. Whether you’re in sales, prospecting new leads, or looking for more information about a new business in town, LinkedIn a good resource for competitive information. Learn how to strategically grow your network of contacts to open doors to new business and improve your competitive intelligence. Doug Metzgar, owner of Meshwork Marketing, provides some answers. Doug helps businesses get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. Podcast

Saturday, April 21: Engage or die. Facebook is trying to pull people and businesses out of their shells and Timeline is the latest example of it. The wall of a business page is now front-and-center and the interaction between customers and business – for better or worse – is getting more play. Today’s guest is Dave Clark, owner of Social Media Gurus, a company that specializes in assisting small businesses with Facebook pages. Clark will help us understand how businesses and customers can better use Facebook, as well as other social media. Podcast

Saturday, April 14. No, you can’t have my social media passwords! Martin Johncox, consultant at Alexander and Associates, riffs on a variety of topics: New platform overload, what is relevance and the obnoxious trend of prospective employers asking for your Facebook passwords so they can log into your account and see your personal messages. Podcast

Saturday, April 7. Keeping up with changes Just blink once and it seems as though a couple of new social media have appeared and Facebook has changed its settings and format. Many people find the constant change overwhelming and we’re getting some guidance from Dana Pethia, Pacific Northwest regional development director for Constant Contact. Dana will share some up-to-the-minute best practices for small business social media marketing, good content development, connecting with your fans and how email can amplify these efforts. Dana’s advice will help local businesses, nonprofits, clubs and even individuals seeking to use social media more effectively. Podcast

Saturday, March 31. Unbanning Facebook. Does your boss let you access Facebook at work? More than half of all employers block at-work access to Facebook, MySpace and Twitter, but St. Luke’s Health System is going the opposite direction. Ken Dey, St. Luke’s social media manager, explains how he persuaded Idaho’s largest hospital group to embrace social media as a way to improve the company’s outreach and image. With properly trained employees, social media can benefit a business. Ken explains the risks and advantages of this approach and what local businesses and employees might want to consider. Podcast

Saturday, March 24, 2012. Manners. Are you a social media oaf? Used to be, manners were clearly defined, but social media create new ways for people to offend each other. How do you handle defriending and blocking on Facebook or Twitter? And how obnoxious is it when your business adopts a personal profile? Etiquette expert, certified life coach and author Marie Dubuque examines manners in the digital age with Martin Johncox, whose beloved sixth-grade teacher rejected his friend request and left him crushed. Podcast

Saturday, March 17, 2012: Safety. So, you just updated your Facebook status with a photo of your family in the Bahamas and you’ve got two weeks left on your vacation. Depending on your privacy settings, tens or even hundreds of thousands of people can see that – and a few might be looking for a house to burglarize. Lynn Hightower, communications director for the Boise Police Department, helps us understand how to use social media more safely. Podcast

Saturday, March 10, 2012: New social media. Pinterest? Foursquare? GetGlue? If you feel like you’re being pelted with new social media platforms, help is on the way. Jennifer Harris, Internet content specialist at D&B Supply, will help us make sense of some of the newest platforms. Since 2005, Jen has been helping businesses and clients adopt new social media with BlueLine Marketing, Caffeinated Marketing, MPC Computers, T-Sheets, Consilio and Citadel Broadcasting. Jen and host Martin Johncox will discuss a few of the new social platforms attracting the most attention and how to figure out which you might want to try out. Podcast

Saturday, March 3, 2012: Personal branding with Justin Foster, a brand strategist with plenty of lift-the-top-of-your-head-off-and-expose-your-brain concepts. Branding isn’t just for soda and cars; each of us is a brand and others judge us on our relevance . His book “Oatmeal vs. Bacon” should be required reading for all humans. Podcast

Saturday, Feb. 25, 2012: Social media and legal issues Can you really get sued for shooting off your mouth on social media? And what can your boss do if you say something bad about the company on Facebook? Is it really legal for employers to monitor your social media use? We get the facts from Saundra McDavid, who teaches classes on law, technology and business strategy at several universities. Podcast

Saturday, Feb.18, 2012: Facebook for small business How can you make your Facebook business page relevant, grow your fans, deal with customers and use your page to conduct business? Doug Metzgar, owner of Meshwork Marketing, provides some answers. Doug helps businesses get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. For the Facebook Agitation Report segment, he’ll provide some advice on Facebook’s new Timeline feature. Podcast

http://www.idahostatesman.com/2012/05/06/2105276/paul-backers-seek-second-opinion.html

Thanks to the following businesses for sponsoring Social Media Yak! If you are interested in sponsoring, please contact Martin Johncox at 208-658-9100 or martin@alexanderandassociates.com. We have some short-term, low-cost sponsorships, as well as more elaborate ones.