«

»

May 26

Social Media Yak schedule and podcasts

Social Media Yak on YouTube
Social Media Yak: Where Facebook is the backyard barbecue, Twitter is the cocktail party, LinkedIn is the business meeting and MySpace is the smokers in the alley.

Social Media Yak features some of the best thinkers, advisers and creators in social media today. Below is a list of past and upcoming guests. If you’re interested in being on the show, contact us! Social Media Yak shows run from 7:30 a.m. to 8 a.m. on KIDO AM 580.

Saturday, July 28: No excuse not to Get Your Business Online. Nearly 20 years after the Internet started, a whopping 58 percent of Idaho businesses still don’t have a Web site. Google is out to get as many businesses as possible signed up and has made it pretty easy with the Get Your Business Online program with Intuit. Drew Mitchell, who runs Google’s Home Services advertising sales, was in Boise recently and helped several hundred businesses get online in a few hours with easy-to-set-up Web sites that integrate with social media. Also, we have updates on teenagers and social media. Podcast

Saturday, July 21: Are old media dead? We often hear about newspapers and magazines folding, yet some are thriving in a world dominated by electronic and social media. Four years ago, Cheryl Richard started Urban Liaison Magazine as a 12-page publication focusing on downtown Nampa. Urban Liaison is still a support system for small business owners and promotes the importance of local living. But now, the magazine has grown to 72 pages and covers the entire Treasure Valley – including Boise and a dozen other cities. Richard was a proficient user of social media at the outset and used it to complement her print product. While Richard is quick to adopt the latest applications and platforms, her success is due to focusing on weaving social media though traditional media and fostering interaction with all her fans, advertisers, readers and followers. Podcast

Saturday, July 14: More tips. Just about everyone knows how to use social media sites like Facebook to some extent, but those using it best know that good social media use is really about being relevant, fresh and on top of the changing social media landscape. Dennis J. Smith, public speaker, consultant and author of “Promote Your Businesses or Cause Using Social Media – A Beginner’s Handbook,” helps us understand the benefits of social media. Dennis has been on Facebook and Twitter since 2007, has a social media blog and a presence on the hot new site Pinterest. Join us on Social Media Yak as we talk with Dennis about social media, webinars and his upcoming 3rd Edition of his book. Just about everyone knows how to use social media sites like Facebook to some extent, but those using social media best know it’s really about being relevant, fresh and on top of the changing social media landscape. Podcast

Saturday, July 7: Getting a handle on Pinterest. Pinterest is the hot new social medium, displacing LinkedIn as third most-popular. While it’s simple to use, people are still discovering ways to use.  Dennis J. Smith, public speaker, consultant and author of “Promote Your Businesses or Cause Using Social Media – A Beginner’s Handbook,” helps us understand good so. Dennis has been on Facebook and Twitter since 2007, has a social media blog and a presence on the hot new site Pinterest. Join us on Social Media Yak as we talk with Dennis about social media, webinars and his upcoming 3rd Edition of his book. Podcast

Host Martin Johncox with guest Liza Long.

Saturday, June 30: Keeping it personal, keeping it professional Part 2. What can St. Augustine, a Catholic Bishop who lived 1,600 years ago, teach us about social media? Plenty, according to Liza Long, an entrepreneur, college instructor and co-author of an about-to-be-released book on business professionalism. Augustine was a prolific letter writer, but an unreliable postal service meant that his letters could be stolen and republished, never reaching their intended audience. He never knew who was going to read his letters and he was keenly aware of the need for discretion in his “status updates.” Sounds pretty relevant to us here and now! Podcast

Saturday, June 23: Keeping it personal, keeping it professional Part 1. Are you a published author? Every time you tweet or post a Facebook status update, you are publishing your views to the world. Failing to understand that  causes many problems on social media. With social media, the clever anecdote meant to amuse your friends, or even a simple political comment, could land you in hot water at work. At the same time, there are definite advantages to competently using social media for both personal and job-related stuff. Effectively using the two is tricky but doable and we get guidance from Liza Long, an entrepreneur, college instructor and co-author of an about-to-be-released book on business professionalism. Podcast

Saturday, June 16: Using social media to bring local businesses together. Shanna Whiteley (Dewey), founder of the Local Treasure Valley Businesses group, has been causing quite a stir in local social media and small business circles using the newfangled tools of social media, as well as old-fashioned networking. Her first Face-To-Face event earlier this week was a success and she plans to hold more. As an entrepreneur and owner of Fan Page Bling, she has some insights on how she built up 2,400 members in a few weeks for her business group and provided new ways for businesses to cope in a challenging economy. Podcast

Saturday, June 9: Facebook Agitation Report. News that Facebook may formally open its service to kids 12 and under has everyone talking. Social media and public relations consultant Martin Johncox discusses this and the head-in-the-sand approach that has greeted it. On one hand, 78% percent of people think a designated under13 Facebook is a bad idea, but on the other hand, studies show that only 32% of parents closely monitor what their kids are doing on social media. Plus, updates on business uses of social media, dumb mistakes and great news about how Facebook is spurring interest in organ donation. Podcast

Saturday, June 2: Using LinkedIn for a job Part 2. With an unemployment rate just above 8 percent, many people are hustling for jobs, or to grow their existing business, and they’re using social media to do it. LinkedIn, the business meeting of social media, is by far the most popular way to network and look for jobs. With 160 million users, LinkedIn is the third-largest social medium, two years older than Facebook and its stock is more than twice as valuable.  But LinkedIn can be difficult to figure out, even for people experienced in social media. With us today is Sonja Beekley. Part of Sonja’s business is to help guide people on the best way to use LinkedIn to find work and she regularly holds workshops. This is a two-part series. Podcast

Saturday, May 26: Using LinkedIn for a job Part 1. With an unemployment rate just above 8 percent, many people are hustling for jobs, or to grow their existing business, and they’re using social media to do it. LinkedIn, the business meeting of social media, is by far the most popular way to network and look for jobs. With 160 million users, LinkedIn is the third-largest social medium, two years older than Facebook and its stock is more than twice as valuable.  But LinkedIn can be difficult to figure out, even for people experienced in social media. With us today is Sonja Beekley. Part of Sonja’s business is to help guide people on the best way to use LinkedIn to find work and she regularly holds workshops. This will be another two-part series. Podcast

Monday, May 21: Social Media Yak host Martin Johncox appears on the Kevin Miller show on AM 580 KIDO to share some thoughts about the Facebook IPO and what it portends for Facebook’s future. Podcast

Saturday, May 19: Teenagers and social media Part 2.Connie Benke, a counselor at Vallivue High School and an adjunct professor in George Fox University’s Social and Behavioral Sciences Department, is back for Part 2 to help us understand some of the issues surrounding teen use of social media. According to a recent survey, 76 percent of teens ages 12-17 use social media sites, making them the spaces where much of teen life is developed and amplified – in ways both good and bad. Adding to the complexity of teenage life, social media offer new opportunities for teens find recognition for their talents, praise from their peers and arrange activities, but there’s  also a darker side that involves bullying, abuse, fighting and rumor amplification. As a licensed Professional Counselor, Benke also enjoys a private practice, working with clients as well as teaching classes on a variety of topics including relationship health, emotional intelligence, and building a better Self. Podcast

Saturday, May 12: Teenagers and social media Part 1. According to a recent survey, 76 percent of teens ages 12-17 use social media sites, making them the spaces where much of teen life is developed and amplified – in ways both good and bad. Adding to the complexity of teenage life, social media offer new opportunities for teens find recognition for their talents, praise from their peers and arrange activities, but there’s  also a darker side that involves bullying, abuse, fighting and rumor amplification. Connie Benke, a counselor at Vallivue High School and an adjunct professor in George Fox University’s Social and Behavioral Sciences Department, will help us understand some of these issues As a licensed Professional Counselor, Benke also enjoys a private practice, working with clients as well as teaching classes on a variety of topics including relationship health, emotional intelligence, and building a better Self.  Podcast

Saturday, May 5: Social media creating philanthropy. Giving away free dry cleaning and car washes, holding innovative fundraisers and sponsoring events – these have long been a part of businesses, but there’s some evidence social media are making local businesses more philanthropic. Social Media consultant Martin Johncox of Alexander and Associates Public Relations explains why local businesses are doing more good deeds and how your club or nonprofit can best work Facebook, Twitter, YouTube and other social media. Martin also updates us on some unusual social media-related news. Podcast

Saturday, April 28: LinkedIn for sales and competitive intelligence. Whether you’re in sales, prospecting new leads, or looking for more information about a new business in town, LinkedIn a good resource for competitive information. Learn how to strategically grow your network of contacts to open doors to new business and improve your competitive intelligence. Doug Metzgar, owner of Meshwork Marketing, provides some answers. Doug helps businesses get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. Podcast

Saturday, April 21: Engage or die. Facebook is trying to pull people and businesses out of their shells and Timeline is the latest example of it. The wall of a business page is now front-and-center and the interaction between customers and business – for better or worse – is getting more play. Today’s guest is Dave Clark, owner of Social Media Gurus, a company that specializes in assisting small businesses with Facebook pages. Clark will help us understand how businesses and customers can better use Facebook, as well as other social media. Podcast

Saturday, April 14. No, you can’t have my social media passwords! Martin Johncox, consultant at Alexander and Associates, riffs on a variety of topics: New platform overload, what is relevance and the obnoxious trend of prospective employers asking for your Facebook passwords so they can log into your account and see your personal messages. Podcast

Saturday, April 7. Keeping up with changes Just blink once and it seems as though a couple of new social media have appeared and Facebook has changed its settings and format. Many people find the constant change overwhelming and we’re getting some guidance from Dana Pethia, Pacific Northwest regional development director for Constant Contact. Dana will share some up-to-the-minute best practices for small business social media marketing, good content development, connecting with your fans and how email can amplify these efforts. Dana’s advice will help local businesses, nonprofits, clubs and even individuals seeking to use social media more effectively. Podcast

Saturday, March 31. Unbanning Facebook. Does your boss let you access Facebook at work? More than half of all employers block at-work access to Facebook, MySpace and Twitter, but St. Luke’s Health System is going the opposite direction. Ken Dey, St. Luke’s social media manager, explains how he persuaded Idaho’s largest hospital group to embrace social media as a way to improve the company’s outreach and image. With properly trained employees, social media can benefit a business. Ken explains the risks and advantages of this approach and what local businesses and employees might want to consider. Podcast

Saturday, March 24, 2012. Manners. Are you a social media oaf? Used to be, manners were clearly defined, but social media create new ways for people to offend each other. How do you handle defriending and blocking on Facebook or Twitter? And how obnoxious is it when your business adopts a personal profile? Etiquette expert, certified life coach and author Marie Dubuque examines manners in the digital age with Martin Johncox, whose beloved sixth-grade teacher rejected his friend request and left him crushed. Podcast

Saturday, March 17, 2012: Safety. So, you just updated your Facebook status with a photo of your family in the Bahamas and you’ve got two weeks left on your vacation. Depending on your privacy settings, tens or even hundreds of thousands of people can see that – and a few might be looking for a house to burglarize. Lynn Hightower, communications director for the Boise Police Department, helps us understand how to use social media more safely. Podcast

Saturday, March 10, 2012: New social media. Pinterest? Foursquare? GetGlue? If you feel like you’re being pelted with new social media platforms, help is on the way. Jennifer Harris, Internet content specialist at D&B Supply, will help us make sense of some of the newest platforms. Since 2005, Jen has been helping businesses and clients adopt new social media with BlueLine Marketing, Caffeinated Marketing, MPC Computers, T-Sheets, Consilio and Citadel Broadcasting. Jen and host Martin Johncox will discuss a few of the new social platforms attracting the most attention and how to figure out which you might want to try out. Podcast

Saturday, March 3, 2012: Personal branding with Justin Foster, a brand strategist with plenty of lift-the-top-of-your-head-off-and-expose-your-brain concepts. Branding isn’t just for soda and cars; each of us is a brand and others judge us on our relevance . His book “Oatmeal vs. Bacon” should be required reading for all humans. Podcast

Saturday, Feb. 25, 2012: Social media and legal issues Can you really get sued for shooting off your mouth on social media? And what can your boss do if you say something bad about the company on Facebook? Is it really legal for employers to monitor your social media use? We get the facts from Saundra McDavid, who teaches classes on law, technology and business strategy at several universities. Podcast

Saturday, Feb.18, 2012: Facebook for small business How can you make your Facebook business page relevant, grow your fans, deal with customers and use your page to conduct business?  Doug Metzgar, owner of Meshwork Marketing, provides some answers. Doug helps businesses get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. For the Facebook Agitation Report segment, he’ll provide some advice on Facebook’s new Timeline feature. Podcast

Share

3 pings

  1. New radio advertisements | Clothesline Cleaners

    [...] have recently become a sponsor of the Social Media Yak show, the first radio talk show dedicated to discussion of social media for personal and professional [...]

  2. Caffeinated Marketing

    [...] all the new tools that one might or might not need to be involved in. Click here to see the entire upcoming schedule. Saturday, March 10, 2012: New social media. Pinterest? Foursquare? GetGlue? If you feel like [...]

  3. Idaho Social Media Consultant and Author Dennis J. Smith to be guest on Social Media Yak | Dennis J. Smith - Social Media Author

    [...] KIDO radio in the morning at 730 am to 8 am mountain time and the podcast will be available at http://www.alexanderandassociates.com/upcoming-guests. __spr_config = { pid: '4ec5eb2a396cef7b46000322', title: 'Idaho Social Media Consultant and [...]

Comments have been disabled.