Alexander and Associates is very pleased to be assisting Craig Carter at The Agency on the upcoming Boise performances of Alegria. Our agency’s job is the grunt work of traditional public relations: Calling back to the media to arrange interviews, tours and reviews while the show is in town from Nov. 4 to Nov. 7. This takes persistence, knowledge of the local media and a high level of organization.
Cirque du Soleil has a very professional PR apparatus and they require close documentation of press contacts and their procedures are quite specific. In Boise, the PR culture is more relaxed, so it’s challenging and rewarding to work with such a well-developed PR department like Cirque’s. We’re also promoting the event on our company’s Twitter and Facebook pages.
If you are a media professional or journalist and stumbled across this post, give me a call! For all Southern Idaho journalists, I look forward to seeing you at the performances.